I directed the Lazarus Naturals creative team to develop a direct to consumer campaign for the 2020 / 2021 holiday season that carried throughout the giving season. The system was consistent, yet flexible enough to keep the graphics fresh as the season evolved from Thanksgiving, Black Friday through Christmas and post Christmas. This campaign was a huge success for the brand bringing in over 1 million in revenue on Black Friday weekend alone. The campaign drew the most traffic of any hemp brand during Black Friday weekend.
Creative Direction