One of KEEN’s premier franchise products, KEEN UNEEK, was debuted in 2015. I art directed the Spring/Summer 2015 campaign for the brand. I partnered with KEEN ambassador Nick Greece on the content creation for this campaign. Leveraging KEEN’s outdoor industry connections I was able to generate photo and video content in order to maximize value with the budget available. Materials created for this campaign included retail graphics, traditional print media, digital media, website layouts, video, social media posts, swag and more.
Art Direction, Design, Project Management, Production, Installation