In 2018, the Outdoor Retailer trade show moved from Salt Lake City to Denver. KEEN took the opportunity to build a new booth. I worked with the KEEN marketing team, created the RFP, directed the booth designer and production vendors on this new build. In KEEN fashion, this new booth was repurposed from pieces of the old. We also repurposed materials including old scaffolding, barn wood and bleacher boards. More industry leading innovations were made. We used event trailers to reduce drayage and set-up cost. We brought the experience of being outdoors to the indoor environment by creating a wood and fabric dome with video projection mapping and sound of weather, including moving clouds, wind blowing through trees, birds and even thunderstorms. To echo what had been done in 2011, this new booth won the best booth award in 2018 from the outdoor industry.
Design Direction, Project Management, Installation